CREATIVE CONTENT CAMPAIGNS · EST. CORNWALL
Making brands look as big as their ambition.
Social Media Content
Video Production
Photography
Content Strategy
Drinks
Lifestyle
Outdoor
Events
Activations
A content engine for modern brands whose content isn't keeping up with their growth. We build the world your product lives in, able to produce weeks of content from a single shoot day.
SHOWREEL · 2025
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UC-BEN.ROBERTS-2026
Content production that thinks like your marketing team.
EDITORS NOTE
I started Undertones Creative to help brands traverse the crag of social media marketing, quieting the voice that says 'we just need more content'.
From building a tribe to landing stockists, your social presence acts as your portfolio, and no good product should be outshined by a weaker brand that shouts louder online.
Having worked alongside agencies in Manchester, in-house for DTC e-commerce brands, and spending a decade behind a camera, Undertones combines all of that knowledge to produce content that helps your brand succeed, not just look pretty on a directors showreel.
Based in Cornwall, Undertones offers strategy-led, high-quality, high output content that keeps your socials consistent, and looking like the business you're building toward.
A small studio, founder-led, for brands that deserve better content than they're getting.
Ben Roberts
WHAT WE BELIEVE
The product isn't the main character. The moment is, and your product belongs inside it.
BUILD THE WORLD, THEN THE CONTENT
Our shoots start with a commercial goal, an understanding of your audience & a creative thesis.
HIGH QUALITY, HIGH OUTPUT
A bank of culturally-relevant content beats a single hero film, so we'll always be creating supporting assets.
A CONTENT PARTNERSHIP
We work alongside your internal team, not over the top of it, making their work louder, not stealing their shine.
WHAT WE DO
Two ways to work
with undertones.
Most brands have a year already mapped out: launches, key moments, events they've been planning for months. These ways of working make sure the content is ready for them, not catching up.
01 - Flagship
The consistent content partnership.
- Brand-world doc & 90-day content roadmap
- Multiple core content pillars targeted toward your audience and commercial goals
- Shoots to match your desired output frequency
- Hero edits, optimised short form content, photography & suggested rollout
- Performance & planning sessions in line with your desired frequency
02 - Project
One-off campaigns & productions.
- Hero films, brand pieces, launch campaigns, social content
- End-to-end: Concept, direction, production, post
- For brands with a moment they need to land properly
- Scoped against a clear, commercial outcome
SELECTED WORK
Recent partnerships
Eight videos. One shoot day. A whole lead-up campaign.
Pre-event reels, ticket-tier explainers and stage splits.
All the information needed to drive sign-ups and feed the algorithm in the run-up.